President, Insight + Action LLC, United States
Susan Cornish is President of Insight + Action LLC, a research and consulting firm founded in 2017 that helps clients develop more sustainable packaging. Susan works independently and also partners with Moore & Associates to lead the Packaging Sustainability practice. Susan’s clients include brand owners, packaging manufacturers, and recycling and sustainability trade associations. She provides expertise in consumer research, package and product innovation, packaging recyclability and sustainability, US and global recycling systems, and market analysis and forecasting.
Prior to Insight + Action, Susan had 25 years of experience working with Marketing clients at global CPG, retail, and hospitality firms. Susan led project teams, defined objectives, and developed measurement metrics for survey research on new products and packaging. Here she developed techniques to improve project quality and timeliness, while creating new reporting methods to highlight key findings, brand strategies, and recommendations.
Susan is the author of several recent articles on ecommerce, packaging recycling, and consumer perceptions of sustainability. Susan holds an Honors BA in Geography & Economics from Simon Fraser University and a PhD in Economic Development from the University of Toronto.