Kelly McNamara is a market specialist, with extensive experience in the paper recycling and containerboard industries. Kelly’s more than 25 years of experience began in the commodities recycling business. She spent the early part of her career developing collection programs for Domtar Recycling and marketing multi-materials from curbside recycling for a Canadian waste and recycling company. After working for several years as a mill buyer for a North American recycled containerboard producer, Kelly’s career shifted to market research and consulting. She is an experienced researcher and has conducted countless personal interviews to identify market trends and insights. As Director of Custom Research and Recovered Fibre for Numera Analytics, Kelly conducts research and analysis to help clients with strategic planning and she is responsible for Numera’s global coverage of the Recovered Fibre Markets. Kelly has an Honours Bachelor of Commerce from the University of Ottawa.