Recyclebank, the New York City-based operator of an incentive-based recycling program, is celebrating its 10th year working with municipalities and companies to increase the volume of recyclables collected.

Recyclebank says it now partners with more than 300 communities that combined to collect nearly 1.5 billion pounds of recyclable materials in 2013. Recyclebank says its members received a total of $60 million in rewards value earned in 2013.

"Recyclebank was developed to change the way we think about sustainability and recycling,” says Javier Flaim, CEO of Recyclebank. “We believe that personal actions can and do make a big difference; that people prefer the carrot over the stick when it comes sustainability. After 10 years of rewarding people for recycling, I'm thrilled by the progress we have made. Our 10-year anniversary is not just a celebration for Recyclebank but [also] a celebration for those communities, brands and partners who have worked tirelessly to truly make an impact on local recycling rates and ultimately, pave the way for a greener future."