Associate, Sustainability, Moore & Associates
As lead of Moore & Associates’ Sustainability Practice, Susan Cornish develops winning strategies for corporate clients in the areas of Corporate Sustainability, Sustainable Packaging/Products, and Recycling. Susan brings 25 years of experience conducting research for Marketing and Communications decision-making. She has in-depth knowledge of new product development, packaging design, messaging, advertising, and market development. Susan has helped many global brand owners in Consumer Products, Energy, Hospitality, Retail, and Technology with product and packaging innovation, new product launches, pricing strategy, re-branding, and communications strategy.
Susan has worked closely with Moore & Associates on recycling and sustainability consulting for several years, using her expertise in quantitative surveys, market analysis, analytics, in-depth interviews, focus groups, and stakeholder workshops. Earlier in her career, Susan taught environmental and economic development courses at the University of Georgia and worked with environmental community groups and NGOs. Susan has published a number of articles on e-commerce, recycling, and product innovation in trade magazines and academic journals.